The term paint is used to include paints, varnishes, enamels, shellacs, lacquers, and stains. • Paints are composed of mineral pigments, organic vehicles, and a variety of thinners all combined. • Varnishes are resins dissolved in organic thinners. • Enamels are pigmented varnishes. • Shellac is lac gum dissolved in alcohol. • Lacquers may be both pigmented or clear - the liquid portion usually is treated nitrocellulose dissolve in thinners. • Stains may be pigmented oil or a penetrating type. Many of these materials, such as paints, varnishes, and lacquers, are formulated for specific purposes: • Outside house paints and exterior varnishes are intended to give good service when exposed to weathering • Interior wall paints are formulated to give excellent coverage and good wash-ability. • Floor enamels are made to withstand abrasion. • Lacquers are formulated for rapid drying. • There are also formulas which provide extra self-cleaning, fume- resisting, waterproofing, hardening, flexibility, mildew-resisting, resistance to fading, and breathing qualities.
So lets start with Warm and Cool. When thinking about Warm, think about a desert panorama of gold, brown and earth tones. When thinking about Cool think of colors in the artic such as gray, black, white or think of the deep blue sea such as deep blues, blue greens and turquoise. Everyone can wear just about any color, the difference is in the shade of the color. When thinking of clothing, makeup or accessories, visualize Cool as a color with a drop of silvery-blue. Visualize Warm as a color with a drop of gold. For example, if you put a drop of gold to a red sweater it becomes a Warm red, but if you put a drop of silvery blue it becomes a Cool red.
Satin or silk - Water-based vinyl or acrylic paint for walls in high-wear areas, such as hallways and kitchens. A satin finish will be slightly shinier than silk.
Congratulations! You now have everything to determine your Season. If you are Warm and Light you are a Spring. If you are Warm and Deep you are an Autumn. If you are Cool and Light you are a Summer. If you are Cool and Deep you are a Winter. Congratulations, You are One of Four Seasons.
Using the Sample Card to Sell the Color Wheel. Of course, paint companies are a little sneakier than traditional marketers. Paint brands know that when you are faced with an array of paint displays (such as in your local hardware/home improvement store), you are most likely to focus your attention on the color wheel display that most attracts your eye. Since the marketers of paint brands understand the human (or perhaps, "animal") attraction to bright colors, they know how important it is to include bright, bold colors in their paint lines and place them front and center in their displays. This is the best way to attract your attention to a paint company's color wheel.
Another idea keeping Paint Brush moist until the next paint coat is applied (but not leaving for extended periods) is leaving Brush in container, wrapping top with plastic, sticking handle out the top, and taping around the can. This resembles the Maxwell House Coffee Container mentioned earlier. If plastic and masking tape is still not available, and time between coats is not very long, take that sopping wet rag, draping over the top of paint bucket with Paint Brush still in it. This technique works best when using Latex waterborne paints.
A High-gloss paint is highly reflective and works well for highlighting details, such as trim and decorative molding. They are also the best choice for doors and cabinet - or any area that sees a high volume of abuse.