Hiding power comes from the paint's pigment and is affected by the manner and thickness of the application. Color retention is the ability to maintain its original color during exposure to sunlight, etc. Chalking resistance prevents the white chalky powder from forming on the surface and lightening the color of the paint. Chalking occur over a period of time. Blister resistance keeps excessive moisture from coming through the substrate and affecting the paint layer. Tip: if paint is applied over a damp or wet surface, blistering is imminent.
Flat or Dead-Flat Oil - Provides a completely flat, oil-based finish. Generally used on walls but not suitable for areas of high wear.
Amateur house painters never had as much help as today. Scores of new paints and equipment placed on the market in the last few years make it possible for the weekend handyman to paint his own house almost as easily as a professional. From one-coat paints to disposable blowtorches, everything has been designed to make the job go faster, look better and cost less.
Red color belongs to the three main colors (together with blue and yellow). This color has a lot of shades from light pink to reddish brown. Red is an ideal irritant, there is a reason it is used in corrida to irritate the fighting bulls.
Will the color fade? Now this is a very broad question with various answers. Hair color fading is due to many factors. First of which is, the ability of the hair to hold hair color. We call this porosity. If the hair is overly porous it will have a problem holding hair color. There are ways a stylist can usually alleviate this problem. Once in a while the hair is so damaged it absolutely impossible for the hair to hold color. Your stylist should always have the skills to evaluate these situations, and recommend certain conditioning treatments to bring the hair back to a normal porosity.
So how does a paint company accomplish this color hypnosis of potential customers? Well, it starts with the sample card. Have you ever noticed how the brightest, most saturated color sample cards are always the first row you see in a paint display? Well you guessed it... paint companies are playing with a loaded deck (of sample cards, that is)!
But a Bogus Sample Card Equals Bogus Paint Colors. Of course, there's nothing wrong with stacking sample cards in the color wheel display so that the most attractive colors are the most visible. The problem occurs because so many of those bold, dramatic, "attractive" colors are basically useless as paint colors in your home!